Premiership Rugby and etoro strike new partnership

By Jonny Fordham
22/6/23

Premiership Rugby has teamed up with eToro, the trading and investing platform, in a new partnership deal beginning next season.

The partnership is a major milestone for eToro as the business looks to expand its sports sponsorship presence in the UK and reach new audiences, having already established itself as a key sponsor of Premier League football teams.

For Premiership Rugby, the partnership offers an opportunity to connect with the UK’s rapidly-growing retail investor community as well as eToro’s 3.7 million strong UK registered user base.

The collaboration will see eToro branding visible at all matches and through on-screen graphics on ITV.

eToro will also sponsor Premiership Rugby’s round by round insight-driven results prediction feature, ‘Premiership Predictor’, appearing on screen and in social media graphics ahead of games.

Mark Brittain, Chief Commercial Officer at Premiership Rugby said: “Having eToro on board is fantastic news for Premiership Rugby. eToro has a proven commitment to sports sponsorship and we are thrilled to begin this relationship with one of the leading trading platforms. This partnership will see Premiership Rugby reach exciting new audiences as our league continues to attract the next generation of fans to our sport.”

Stephanie Wilks-Wiffen, Director of Marketing at eToro commented: “We are excited to be teaming up with Premiership Rugby and to be playing a part in a competition with a rich history and huge following. eToro has been built on its community of investors and rugby is a sport with community at its heart. This natural synergy makes it a perfect partnership for us as we look to build on the sports sponsorship presence we’ve already established across European club football and international rugby.

“Working with such a prestigious and high-profile partner as Premiership Rugby means more exposure and hopefully, greater participation for both parties.”