Chiefs extend partnership with Crew Clothing

By Mark Stevens
14/9/22

Premium British coastal brand, Crew Clothing has announced a three-year extension of their partnership deal with the Gallagher Premiership Rugby club, Exeter Chiefs.

As official clothing suppliers, Crew will once again be dressing both the men and women’s playing squad for match-day duties and formal events, as well as outfitting the club’s non-playing staff.

The uniform will be made up of some of the brand’s most iconic and signature styles, including blazers, Oxford shirts and chinos, all of which have been expertly tailored in-house to perfectly fit each player.

It comes at a time of considerable growth for Crew, as they expand their sporting partnerships and longstanding affinity for sport – recently signing up with the Professional Cricketers’ Association, as well as launching a technical golf collection alongside their current partnership with the Legends Tour. Crew are also proudly partnered with Henley Royal Regatta, Williams Racing and the Lawn Tennis Association.

Crew Clothing Brand Director, Georgina Clark, said: “The continuation of our ongoing partnership signifies the success of the past 12 months and once again highlights Crew’s longstanding dedication to British sport. Given our heritage in Salcombe and across the South-West coast, Exeter Chiefs are our home team and therefore a natural fit for the brand. We’re once again looking forward to seeing the players and coaching staff in Crew and supporting them throughout the seasons to come.”

Lisa Duncan, Sales & Marketing Director of Exeter Chiefs Rugby Club, added: “In what is an incredibly exciting time for the club, particularly around our new rebrand, we're delighted to be aligned with Crew Clothing for the upcoming 2022/23 season. As a business, it's fantastic that we are once again teaming up with another hugely successful Devon-based brand, producing high-quality post-match clothing for both our men's and women's squads.

"Together, we believe both ourselves and Crew can hit new heights in terms of the reach this sponsorship agreement will bring - and we look forward to helping each other secure our respective ambitions.”