Chiefs and SAMURAI continue partnership

By Mark Stevens
12/10/22

Exeter Chiefs and leading sportswear giants SAMURAI are predicting a bright future with the continuation of their long-standing partnership.

Teaming up again for the next two seasons, the London-based manufacturer will continue to supply the Gallagher Premiership club with its innovative range of playing kit and off-field leisurewear, as well as providing an extensive range of kit and clothing for the club’s support base.

The partnership, which was first signed in 2010, is the longest of its type in the Premiership, with both parties sustaining growth and considerable success in the years that have followed.

Liaising closely with Chiefs players and staff, the partnership has enabled SAMURAI to develop a range of products, both on and off the field, that provide the perfect fit for the team and supporters alike.

Exeter Rugby Club chief executive, Tony Rowe OBE, said: “As a club we’re very happy to be continuing our working relationship with SAMURAI, who have been with us ever since we broke into the Premiership and Europe and have joined in our success of recent years.

“Making sure we provide our players with the best kit the market can offer is important to ensure they can maximise their performance on the pitch and continue to help build the Exeter Chiefs brand off it.

“The last 12 years has been an incredible success story for the club and for SAMURAI and we will both continue to work hard to ensure the future is just as prosperous.”

It’s a view echoed by SAMURAI's chief executive, Stefano Schivo, who added: “Samurai is thrilled to extend a long-lasting and successful partnership with Exeter Chiefs commencing the 13th season of Premiership Rugby together. In this time the team has achieved two Premiership titles one European Champions Cup – and we look forward to many more successes.

“The Chiefs are an established force within English and European Rugby and the club’s focus on development makes them the perfect fit for the SAMURAI brand and we look forward to seeing our logo on their kits for many years.”