Aviva’s #DriveSafer campaign

By Mark Stevens
14/2/17

Exeter Chiefs are proud to support Aviva, title sponsor of Premiership Rugby, on their #DriveSafer campaign and help raise awareness of dangerous driving caused by distractions such as mobile phones. This follows on from Aviva’s successful Safer Driving campaign last year.

Chiefs trio Thomas Waldrom, Ollie Devoto and Olly Woodburn have recorded a short film to encourage fans to put their mobile phones away and take that extra care when they are behind the wheel.

Olly Woodburn said, “I think the Aviva #DriveSafer campaign is a brilliant idea. It’s so important to raise awareness of being more careful on the roads and if we can play a part in that, then great.”

Peter Markey, Brand and Marketing Communications Director for Aviva said, “We’re on a mission to make Britain’s roads as safe as possible and we’re proud that Premiership Rugby and all 12 Aviva Premiership Rugby clubs are helping us to make people wake up to the dangers and take that extra care when they are behind the wheel. Distractions while driving – particularly the use of mobile phones – is still a huge problem in the UK and we believe there’s no excuse for having to pay for other people’s bad driving. For this reason, the Aviva Drive app is free to download and safer drivers save an average of £170 off their Aviva car insurance, so there’s every reason to put your mobile phones away and help make a real difference.”

There’s no excuse for using your phone while driving. Aviva, Proud Sponsor of Premiership Rugby, is on a mission to help make Britain’s roads safer.

Download the Aviva Drive app to see how safe your driving is. #DriveSafer